MKT

2.1 sparing purlieu\n2.1.1 Economic environment interpretation\nThe economy pertains to the income, expenditures and resources that affect the hail of running a cable or household, such as, gross domestic product, grok force and unemployment rate (Kerin, 2008, p74).\n\n2.1.2. Economic environment facts and impacts\nNetherlands is a small, sozzled trading nation. With the friendly finale facts in Netherlands, the nation GDP is ranked 23rd at purchasing power parity. Households income is at an average of 45,820 Euros (EUR). There atomic number 18 closely 2.5% household got low income and with 10% highest is around 22.9% in the whole population (Central apprehension Agency, 2012). Therefore, instead of targeting all the market, Australia should localise on those 22.9% high income lot (3.08 million people) to direct their trade activities as they have stronger purchasing power. Hence, unemployment rate in 2011 is 5.2% compared to 2010, it fall 0.3% (Central Intelligence Agency, 2012).\nWith this fact, the people got furrow in Netherlands more than in the first place also the average of the income get out increase. It will have original spending power and for Australia transmission line got chances to create the market in Netherlands that will make the profit. Furthermore, Australia wrinkle enterprise needs to think nigh the high foreign transfer for the business with the 0.7107 Euros (EUR) per US one dollar bill in 2011(Central Intelligence Agency, 2012). When the business promotes the products to Netherlands, needs to think about the price that with the high give-and-take to Australia dollar.\n\n2.2 amicable nicety\n2.2.1 genial culture definition\nThe social forces of the environment include the demographic characteristics of the population such as ethnic group, language and its value. Changes in these forces can have a dramatic impact on marketing strategy (Kerin, 2008, p63).\n\n2.2.2 Social culture facts and impacts\nSocial cultur e is necessary for the business that develops in a foreign country. Australia ha...