Ideology of Advertising Essay Example | Topics and Well Written Essays - 750 words

Ideology of Advertising - Essay ExampleWe live in the progress of conspicuous consumption. We be proud of having an opportunity to buy more and more goods and products. We do not actualize why do we really need all this stuff, but we DO realize that we really fate it A greedy worm lives inside of our minds and hearts and it eats out our moral principles, while filling the gaps in our minds and hearts with the ideas of greediness. It is better to talk astir(predicate) these related phenomena, i.e. advertising and ideology and explain the style they atomic number 18 related and what this relation means to us. Ideals in Ads Advertising, as the mouthpiece for capitalism, presents values and assumptions that color consumers perceptions of veracity (Cunnigham 2003, p. 229). It is true, as we have already mentioned, because the pace of our worlds development determines the principles of our performance in the real world though we look at reality through a prism of artificially crea ted world of ads. Cunnigham (2003) develops the following telephone line Advertisers common defense if you fag outt like the advertising, dont watch it or dont buy the products it promotes. But do we have a choice? We fanny talk about a specific nature of advertising ideology. Very often not the interests of an individual, which lead to positive results, are taken into account, but a promotion of bad habits is commonly adopted by the audience subsequently consuming ads. The advertisement on TV promotes the images of slim women. Vice versa, ads promoting tobacco and alcohol are cerebrate on the audience, which can easily consume these harmful goods. If we talk about ideology of advertising, we should pay tending to the very notion of the concept ideology. This word is derived from the world ideal. Still, this ideal is created by advertising campaigns of different companies. It is patent that attractive butts, appealing eyes, tempting lips and rosy cheeks with high cheekbones are ideal in the modern circumstance for women. They want men to want them This happened in a different way many years ago. We can see that the modern society is changing and the ideals it promotes are changing too. Unfortunately, every individual can just differentiate his idealistic allusions from hard realities of the factual world. There is no fire without smoke. Therefore, women appeal for clinical surgery, they are easily driven into temptation while having a strong desire to be slimmer and become anorectic women. The global limits of the world are spreading by means of products, goods and services. We live in the world of modify and dynamism, so we have to get used to rapid changes and paths of current developments. In previous years the companies were elicit in the brands name development, improvement and support. Currently we can see different paths of development. The strategies of advertising are usually reflected in different means of printed media, TV or radio. Nowad ays we are absorbed into a bewitching world of billboards, Tweet and Facebook and instant ads have totally grasped our attention Different means of interactivity and transparency, as considerably as strategies of innovations implementation and creative performance updates are high on the agenda. This fact can be described in the following way the main idea of the modern ad is focused at the