Feasibility Study For Bookstore

a. Marketing philosophy with target aw arness b. Market Analysis1. Target MarketThe of import target markets of Bookworm companionship are the student of e very(prenominal) civilize here in Aklan. That every ledgers that they looking for are in the Bookworm. The pedant provides the most effective needs of student while they seeking their books.a. DemographicsWe butt divide our target market according to age, occupation, civil status, nationality, and gender.b. PsychographicsThe Bookworm foc parts on interests of customer, their activities, and also the opinions of every customer so that were going to conduct a marketing survey for our target market. It focuses the attitudes, personality formation, and cultural touchstones.c. Niche MarketsThe scholastic company determine the target audience and find what the customer wants. The pedant sells retail book items for the consumer.2. Competition 3. Market Trendsa. Product Life cycleWe get out our company by launch our product. We m ake advertising to radio and tv so that the customer can hunch over that there is an opening of book store here in Kalibo, Aklan. The bookworm company make a promotion to make consumers aware that the product is now available on the market and what its purposes. Market Growth Demand begins to accelerate and the size of the do market expands rapidly. Maturity demand is the level of Bookworm when the customer are non satisfied and they replacement and new family formation rate and ultimately the product goes into decline as sales fall.b. Type of consumer goodsMarket Strategy -Method of sales & Distribution Packaging When it comes in packaging the Bookworm Company use papers bagsbecause as of now using plastic materials is not good to our environment. Using paper bagsas a material is very environmental friendly and we can reuse it. We attached our company logo and tag line into paper bags so that the costumer will know and to advertise also our products. -Pricing Branding -Da tabase marketing gross sales Strategy Sales Incentive or PromotionThe Bookworm use a strategy akin Sales promotion, advertising, and salesmanship because this three are the major techniques used in selling products to the public. In Salesmanship the company need to know the customer face-to-face so that the seller convinces the customer that the books on sale are essential to their satisfaction. The bookworms use the sales promotion strategy to persuade the consumer and customer to purchase instantaneously by providing special incentives such as discount items, promo sale and freebies. publicize Strategy Public Relation Networking